Yellow Pages Dallas

 

Now Mr. Bowie is attempting something new: to get a flat fee of $25 on a monthly basis, he could be making his listings on the search engines jump out. Whenever his shop pops up within a search page or for a Google map, it is actually adorned using a bright Yellow Pages Dallas. The tag links on the Kingpins Web site, these enhanced listings, as the ads are, might also back link to a coupon, store directions, an image or even a video of an business, or, when it comes to a nearby restaurant, a menu or reservations page.

Yellow Pages Dallas might be an appropriate color to the tag. Google’s new enhanced business listings, it started test quietly in Houston and San Jose, Calif., early this month, present an obvious competitor: the Classifieds.

“I think Yahoo is going to be the new Phone book print ads,” Mr. Bowie said. “More and more these younger kids are utilized to Google. They may be taking a look at their phones as an alternative to setting up a telephone book.”

Begley Norton, president of the Yellow Pages Dallas Association, a group representing Yellow Pages Dallas publishers, said 10 percent of the industry’s $13 billion in annual revenue comes from the Internet. He said Google is a partner as well as a competitor, as many Yellow Pages companies help small businesses with their online marketing on Google and other sites. Despite the growth of Internet marketing, he said use of print Yellow Pages remained strong.